Main drive entry to The Star with practice field in the background and digitally integrated signage.Main drive entry to The Star with practice field in the background and digitally integrated signage.Main drive entry to The Star with practice field in the background and digitally integrated signage.Main drive entry to The Star with practice field in the background and digitally integrated signage.Main drive entry to The Star with practice field in the background and digitally integrated signage.

Dallas, Texas

The Star: Home of the Dallas Cowboys

The Star is a 91-acre premier sports and entertainment district in Frisco, Texas that is also home to the world famous Dallas Cowboys.

Markets

Sports & Entertainment

Services

Wayfinding Design
Placemaking
Digital Integration
Environmental Graphic Design
Donor Recognition
Master Sign Programs

Client

Bluestar Land, L.P.

Dallas Cowboys

Design awards

Building Address Identity for The Star, Dallas.
Building Address Identity for The Star, Dallas at night
The Star Dallas Cowboys project identity monument
The Star Dallas Cowboys parking signage
The Star Dallas Cowboys architectural graphic design perforated design

The Star features a hotel, shopping and entertainment venues, offices, a sports medicine center, two outdoor practice fields, and a 12,000-seat indoor stadium. We were part of the team selected to create an experience that celebrated and honored both the players and fans of the Dallas Cowboys franchise. Building on the iconic blue star logo, we designed a memorable exterior wayfinding and signage design. The sign family included large scale pylons and video board digital integration, enhancing an exciting environment worthy of “America’s Football Team.”

The Star Dallas Cowboys wayfinding directory map design
The Star Dallas Cowboys pedestrian directional and directory map design
The Star Dallas Cowboys vehicular parking directional
The Star Dallas Cowboys digital freeway pylon
The Star Dallas Cowboys digital integration roadside signage
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Collaborators:

O'Brien Architects, Gensler