National Landing

National Landing in Arlington, Virginia encompasses three major neighborhoods: Crystal City, Pentagon City, and Potomac Yard. The destination, located at the center of the DC region, invited RSM Design to craft a wayfinding and signage strategy and global wayfinding and experience trends to position the neighborhood as a world-class leader in innovation as a people-centric environment. The goal is to create a cohesive design system that can be adapted by future neighborhood development.