Back-lit project identity mounted to a white wall and apartments in background.Back-lit project identity mounted to a white wall and apartments in background.Back-lit project identity mounted to a white wall and apartments in background.Back-lit project identity mounted to a white wall and apartments in background.Back-lit project identity mounted to a white wall and apartments in background.

San Diego, California

Mercado Del Barrio

Barrio Logan, a unique and diverse neighborhood located in southern San Diego at the foot of the Coronado Bay Bridge is under redevelopment to enhance the community’s cultural and ethnic qualities and the neighborhood’s distinctive character.

Markets

Residential
Retail
Mixed-Use
Multifamily

Services

Environmental Graphic Design
Wayfinding Design
Placemaking
Master Sign Programs

Client

Shea Properties

Design awards

American Planning Association, California Chapter Planning Project Award
,
2013
RSM Design worked with Shea Properties to prepare wayfinding signage, environmental graphics, and placemaking elements for Mercado del Barrio, a residential and commercial mixed-use development located in San Diego, California. Identity Signage.

As part of the redevelopment, RSM Design worked closely with Shea Properties on Mercado del Barrio, a residential and commercial mixed-use development — one of the first in the area. The team at RSM Design created a culturally appropriate branding, identity, and wayfinding design program. The Mercado, located within the “heart” of Barrio Logan, consists of the redevelopment of two vacant city blocks into a vibrant lifestyle district that will include a Latino based supermarket targeting affordable healthy foods as well as retail shops, residential units, and restaurants.

RSM Design worked with Shea Properties to prepare wayfinding signage, environmental graphics, and placemaking elements for Mercado del Barrio, a residential and commercial mixed-use development located in San Diego, California.
RSM Design worked with Shea Properties to prepare wayfinding signage, environmental graphics, and placemaking elements for Mercado del Barrio, a residential and commercial mixed-use development located in San Diego, California. Identity Signage.
RSM Design worked with Shea Properties to prepare wayfinding signage, environmental graphics, and placemaking elements for Mercado del Barrio, a residential and commercial mixed-use development located in San Diego, California. Identity Signage.
RSM Design worked with Shea Properties to prepare wayfinding signage, environmental graphics, and placemaking elements for Mercado del Barrio, a residential and commercial mixed-use development located in San Diego, California. Identity Signage.
RSM Design worked with Shea Properties to prepare wayfinding signage, environmental graphics, and placemaking elements for Mercado del Barrio, a residential and commercial mixed-use development located in San Diego, California. Public Art.
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Collaborators:

Safdie Rabines Architects