Zoomars at River Street Ranch painted mural identity by Max Mcilwee and RSM DesignZoomars at River Street Ranch painted mural identity by Max Mcilwee and RSM DesignZoomars at River Street Ranch painted mural identity by Max Mcilwee and RSM DesignZoomars at River Street Ranch painted mural identity by Max Mcilwee and RSM DesignZoomars at River Street Ranch painted mural identity by Max Mcilwee and RSM Design

San Juan Capistrano, California

River Street Ranch

RSM Design was invited to collaborate on the rebranding and naming of Zoomars Petting Zoo in San Juan Capistrano. The site was re-established to be part of a new development known as River Street. RSM Design collaborated with Frontier to differentiate and brand River Street Ranch as its own unique sub-brand.

Markets

Mixed-Use
Sports & Entertainment
Cultural

Services

Branding & Logo Design
Placemaking
Environmental Graphic Design
Public Art & Murals

Client

Frontier Real Estate Investments

Design awards

River Street Ranch’s brand was designed to feel playful and welcoming to families and children yet refined and contemporary in style to match the revitalized site. The brand resulted in a primary logo and an extended kit of parts that included badges, colors, and multiple brand marks. RSM Design created a brand that could be applied to print and digital collateral as well be expanded into a branded environment.

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Collaborators:

Allison Richter Photography