Large, dimensional Riverpark placemaking identity with white face and blue return flanked by a fountain and palm treesLarge, dimensional Riverpark placemaking identity with white face and blue return flanked by a fountain and palm treesLarge, dimensional Riverpark placemaking identity with white face and blue return flanked by a fountain and palm treesLarge, dimensional Riverpark placemaking identity with white face and blue return flanked by a fountain and palm treesLarge, dimensional Riverpark placemaking identity with white face and blue return flanked by a fountain and palm trees

Fresno, California

The Shops at River Park

The bold sculptural and over-scaled identity created by RSM Design for this regional center has become an iconic landmark feature within this community. There is no mistaking when you’ve arrived at The Shops at River Park. This same approach was carried into the pedestrian-scaled wayfinding design and directory elements with strong vertical illuminated glass beacons to guide the visitor through the center. Modern simplicity was integrated into the project throughout the entire branding and graphics program.

Markets

Retail

Services

Environmental Graphic Design
Wayfinding Design
Placemaking
Public Art & Murals

Client

Lance-Kashian Company

Design awards

The Shops at River Park, a retail shopping center in Fresno, California. RSM Design prepared environmental graphic design services as well as wayfinding and placemaking elements. Project Identity Monument.
The Shops at River Park, a retail shopping center in Fresno, California. RSM Design prepared environmental graphic design services as well as wayfinding and placemaking elements. Project Identity Monument.
The Shops at River Park, a retail shopping center in Fresno, California. RSM Design prepared environmental graphic design services as well as wayfinding and placemaking elements. Project Identity Totem.
The Shops at River Park, a retail shopping center in Fresno, California. RSM Design prepared environmental graphic design services as well as wayfinding and placemaking elements. Project Pedestrian Directory Map.
The Shops at River Park, a retail shopping center in Fresno, California. RSM Design prepared environmental graphic design services as well as wayfinding and placemaking elements. Project Identity Monument.
The Shops at River Park, a retail shopping center in Fresno, California. RSM Design prepared environmental graphic design services as well as wayfinding and placemaking elements. Pedestrian Wayfinding DirectionalDesign
The Shops at River Park, a retail shopping center in Fresno, California. RSM Design prepared environmental graphic design services as well as wayfinding and placemaking elements. Retail Branding and Identity Design.
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Collaborators:

ELS Architects, SWA Group