Frisco, Texas
Baylor Scott & White Sports Therapy
Located adjacent to the Dallas Cowboy’s World Headquarters (signage also completed by RSM Design) this unique sports medical complex attracted its own set of visitors focused on the healthcare destinations. The exterior signage was designed to compliment the overall headquarters facility.
Client
Baylor Scott & White
Design awards
Weaving the identity and directional signage through the facility was critical to easing the navigation around a complex layering of amenities and entrances. Clarity in the messaging, timeless simplicity, and elegance to the designs created certainty and comfort. The wayfinding aesthetic was designed to compliment the overall brand of the place and hold true to a cohesive style.
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Collaborators:
Dallas Cowboys, Perkins + Will, Kimley-Horn
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