Pacific City project at night with string lights and seating in the foreground and an externally illuminated project identity in the backgroundPacific City project at night with string lights and seating in the foreground and an externally illuminated project identity in the backgroundPacific City project at night with string lights and seating in the foreground and an externally illuminated project identity in the backgroundPacific City project at night with string lights and seating in the foreground and an externally illuminated project identity in the backgroundPacific City project at night with string lights and seating in the foreground and an externally illuminated project identity in the background

Huntington Beach, California

Pacific City

Located in Surf City, USA, Pacific City is a new gathering point for makers, retailers, and visitors from across the globe. Positioned to offer something different than the traditional shopping experience, Pacific City aims to pay homage to the coastal culture while providing a new playground to shop, dine and relax. RSM Design created a wayfinding design system to complement the unique blend of coastal comfort amidst craftsman inspired beach bungalow architecture. The blend lends to an overall style that is inviting.

Markets

Retail
Waterfront

Services

Environmental Graphic Design
Wayfinding Design
Placemaking
Architectural Graphics
Experiential Graphics

Client

DJM Capital Partners Inc

Design awards

IDA Design Awards Wayfinding & Environmental Graphics, Silver
,
2018
IDA Design Awards
,
2020
American Graphic Design Award
,
2016
Pacific City waterfront retail project signage identity
Aerial view of Pacific City
the view from Pacific City waterfront retail project
Pacific City waterfront retail project vehicular wayfinding system design
Pacific City waterfront retail wayfinding system and directory map
Pacific City waterfront retail project specialty graphics
Pacific City waterfront retail project specialty graphics
Pacific City waterfront retail project neon marquee sign
Pacific City waterfront retail project specialty graphics
Pacific City waterfront retail project painted identity graphic
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Collaborators:

Jerde, SMS Architects, Lifescape