Runway Playa Vista

Runway is a retail street village in the vibrant community in Los Angeles called Playa Vista. Playa Vista is located two miles east of the Pacific Ocean, just a few miles north of LAX Airport and within blocks from the iconic recently renovated Spruce Goose Hangar (now home to Google’s Los Angeles HQ). The client’s vision for the site was to create an eclectic and urban aesthetic with the end goal of attracting a collection of creative tenants. The former site had become out-dated and dull, and because of the property’s prime location and surrounding market, RSM Design was brought on to refresh the overall aesthetic. During the renovation, much of the architecture would remain the same but RSM Design worked to select new color palettes, materials, and environmental graphics for the facades. These elements would also set the tone for the rest of the project design. The team selected a contemporary black and white palette with bold accent colors. These components were integrated into the signage alongside simple typography and laser cut details. RSM Design worked with the existing logo to create the overall visioning for the project, as well as a full signage and wayfinding package, parking garage graphics, and graphics for select tenants.