Plaza populated by bustling students is overlooked by campus building with integrated identity sign.Plaza populated by bustling students is overlooked by campus building with integrated identity sign.Plaza populated by bustling students is overlooked by campus building with integrated identity sign.Plaza populated by bustling students is overlooked by campus building with integrated identity sign.Plaza populated by bustling students is overlooked by campus building with integrated identity sign.

San Diego, California

Price Center

Price Center offers students at UCSD a variety of services, places, and spaces geared to the needs of students including fast food restaurants, the campus bookstore, a movie theater, and offices for various student organizations. RSM Design worked to develop a concept for major building identification along with enhanced and new pedestrian directionals throughout the Price Center. The wayfinding was to help unify the two distinct portions of the complex (east and west), both horizontally and vertically — highlighting key destinations, vertical transportation, meeting rooms, departments, and amenities.

Markets

Education
Workplace

Services

Wayfinding Design
Placemaking
Donor Recognition
Environmental Graphic Design

Client

UC San Diego

Design awards

The Price Center, at the University of California, San Diego.
The Price Center, at the University of California, San Diego. Education Design. Workplace Design. Environmental Graphic Design.
The Price Center, at the University of California, San Diego. Education Design. Workplace Design. Placemaking. Totem Wayfinding.
The Price Center, at the University of California, San Diego. Education Design. Workplace Design. Placemaking. Wayfinding Sign Family.
The Price Center, at the University of California, San Diego. Education Design. Workplace Design. Environmental Graphic Design.
No items found.
Collaborators: