Exterior facade of K11 building with RSM designed illuminated identityExterior facade of K11 building with RSM designed illuminated identityExterior facade of K11 building with RSM designed illuminated identityExterior facade of K11 building with RSM designed illuminated identityExterior facade of K11 building with RSM designed illuminated identity

Tianjin, China

K11

K11 is an art playground where culture, entertainment, shopping and living are fused together by art.

Markets

Mixed-Use
International

Services

Wayfinding Design
Environmental Graphic Design

Client

New World Development Ltd.

Design awards

K11, located in Tianjin, China, is a super high-rise complex development which asked RSM Design to develop a comprehensive branding and logo design program as well as an integrated wayfinding design program throughout the project.
K11, located in Tianjin, China, is a super high-rise complex development.
K11, located in Tianjin, China, is a super high-rise complex development

K-11 is an iconic super high-rise complex development located in a prime location in the Tianjin Economic Technological Development Area (TEDA), Tianjin, China. The development is comprised of a super high-rise building standing at 530 meters tall with a retail mall adjacent to the tower. The world-class tower will become a beacon and landmark for the city of Tianjin. RSM Design has been retained to develop a comprehensive branding and logo design program as well as an integrated wayfinding design program throughout the project.


RSM Design created a beautiful pedestrian wayfinding system for K11, located in Tianjin, China, is a super high-rise complex development
RSM Design created a beautiful pedestrian wayfinding system for K11, located in Tianjin, China, is a super high-rise complex development
RSM Design created a beautiful pedestrian wayfinding system for K11, located in Tianjin, China, is a super high-rise complex development
RSM Design created a beautiful pedestrian wayfinding system for K11, located in Tianjin, China, is a super high-rise complex development
Architectural Project Identity for K11, located in Tianjin, China, is a super high-rise complex development.
K11, located in Tianjin, China, is a super high-rise complex development
K11, located in Tianjin, China, is a super high-rise complex development
Parking Garage signage. K11, located in Tianjin, China, is a super high-rise complex development
Project Identity signage. 11, located in Tianjin, China, is a super high-rise complex development
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Collaborators:

K11 Art Malls, SOM, Make Architects, Lagurada Low Architects, P Design