American Dream dimensional identity signage on building facade.American Dream dimensional identity signage on building facade.American Dream dimensional identity signage on building facade.American Dream dimensional identity signage on building facade.American Dream dimensional identity signage on building facade.

East Rutherford, New Jersey

American Dream

Revolutionary in development, American Dream houses a Nickelodeon theme park, regulation sized ice rink and indoor ski hill along with over 500 new stores.

Markets

Retail

Services

Wayfinding Design
Branding & Logo Design
Digital Integration

Client

Triple Five Worldwide

Design awards

MAPIC Best Future Shopping Centre
,
2018
American Dream Retail Project Design in East Rutherford, New Jersey. Branding and Logo Design and Branding Collateral.
American Dream Retail Project Design in East Rutherford, New Jersey. Branding and Logo Design and Digital Branding.
American Dream Retail Project Design in East Rutherford, New Jersey. Branded plaque sign identity.
American Dream Retail Project Design in East Rutherford, New Jersey. Branding and Advertising Design.
American Dream Retail Project Design in East Rutherford, New Jersey. Aerial Architectural Rendering

American Dream Meadowlands is a retail and entertainment complex in the Meadowlands Sports Complex in East Rutherford, New Jersey. The exterior of the project, which is visible from the New Jersey Turnpike and New Jersey Route 3, is a combination of aluminum composite and aluminum siding, of various colors including turquoise, red, yellow, and green. The north end of the building consists of the indoor ski slope. RSM Design was brought to the team early on to develop a brand identity, as well as a system of signage and wayfinding to help guests navigate the large space.

American Dream Retail Project Design in East Rutherford, New Jersey. American Dream highway pylon design detail
American Dream Retail Project Design in East Rutherford, New Jersey. American Dream highway pylon design.
American Dream Retail Project Design in East Rutherford, New Jersey. Architectural Rendering and Architectural Facade Project Identity
American Dream Retail Project Design in East Rutherford, New Jersey. Pedestrian Interactive Digital Directory and Wayfinding.
American Dream Retail Project Design in East Rutherford, New Jersey. Pedestrian Interactive Digital Directory and Wayfinding.
American Dream Retail Project Design in East Rutherford, New Jersey. Interior Storefront Tenant Signage Design.
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Collaborators:

Adamson Architects, GH+A Retail Design