Architectural rendering of the River Street site and River Street painted wall identity.Architectural rendering of the River Street site and River Street painted wall identity.Architectural rendering of the River Street site and River Street painted wall identity.Architectural rendering of the River Street site and River Street painted wall identity.Architectural rendering of the River Street site and River Street painted wall identity.

San Juan Capistrano, California

River Street

The River Street location is central to the historic Los Rios district, the oldest neighborhood in California, with roots dating back to the construction of the Mission San Juan Capistrano, founded in 1776.

Markets

Retail
Mixed-Use

Services

Branding & Logo Design
Wayfinding Design
Master Sign Programs
In Progress

Client

Frontier

Bickel Group Architecture

SWA

Design awards

The historic roots of River Street in San Juan Capistrano, California.
River Streeet, a mixed-use project in the historic and cultural center of San Juan Capistrano, California.
River Streeet, a mixed-use project in the historic and cultural center of San Juan Capistrano, California. RSM Design prepared wayfinding solutions and graphic architecture applications.

The Marketplace features a small campus of boutique retail and restaurants with architecture inspired by the agricultural history of the site. RSM Design developed project branding and wayfinding that accentuated the cultural heritage of the area and included playful identity marks for each of the seven site buildings. The team worked with local historians to gain research and insight for the design.

River Streeet, a mixed-use project in the historic and cultural center of San Juan Capistrano, California. Branding collateral
River Streeet, a mixed-use project in the historic and cultural center of San Juan Capistrano, California. Branding collateral
River Streeet, a mixed-use project in the historic and cultural center of San Juan Capistrano, California. Branding collateral
River Streeet, a mixed-use project in the historic and cultural center of San Juan Capistrano, California. Branding collateral
River Streeet, a mixed-use project in the historic and cultural center of San Juan Capistrano, California. Branding graphics.
River Streeet, a mixed-use project in the historic and cultural center of San Juan Capistrano, California. Branding by RSM Design.
River Streeet, a mixed-use project in the historic and cultural center of San Juan Capistrano, California. Branding by RSM Design.
River Streeet, a mixed-use project in the historic and cultural center of San Juan Capistrano, California. Branding by RSM Design.
River Streeet, a mixed-use project in the historic and cultural center of San Juan Capistrano, California. Branded merchandise by RSM Design.
River Streeet, a mixed-use project in the historic and cultural center of San Juan Capistrano, California. Digital Branding by RSM Design.
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