Grand entrance to PacMutual building in Los Angeles with gold identity signageGrand entrance to PacMutual building in Los Angeles with gold identity signageGrand entrance to PacMutual building in Los Angeles with gold identity signageGrand entrance to PacMutual building in Los Angeles with gold identity signageGrand entrance to PacMutual building in Los Angeles with gold identity signage

Los Angeles, California

PacMutual Building

Recognized as a local landmark and designated as a City of Los Angeles Historic-Cultural Monument, sensitivity was required to balance the architectural integrity with current needs to create a thriving epicenter for work and life.

Markets

Workplace
Mixed-Use

Services

Branding & Logo Design
Wayfinding Design

Client

Ivanhoé Cambridge

Design awards

PacMutual Building, Los Angeles Historical Building
PacMutual Building, Los Angeles Interior
PacMutual Building, Los Angeles Branding
PacMutual Building, Los Angeles Branding Collateral and Mock-Ups
PacMutual Building, Los Angeles Branding Collateral and Mock-Ups

PacMutual is a 460,000 square foot campus of three interconnected buildings in the heart of Downtown Los Angeles. RSM Design had the pleasure to work with Ivanhoé Cambridge in creating the interior and exterior signage and wayfinding design as well as the Tenant Criteria for the exterior retail tenants. The culmination of a thoughtful process yielded a refined environment that carefully preserves the beauty of the historic elements with a modern design translation by referencing the patterns and materials of the original architectural masterwork.

PacMutual Building, Los Angeles Historical Building Interior Pedestrian Wayfinding
The PacMutual building is a unique mix of rich history and vibrant modernity in the heart of downtown Los Angeles. This juxtaposition creates an exciting intersection for the future.
PacMutual Building, Los Angeles Pattern
PacMutual Building, Los Angeles Room-Identity Signage
PacMutual Building, Los Angeles Interior Wayfinding Design
PacMutual Building, Los Angeles Interior Wayfinding Design
PacMutual Building, Los Angeles Interior Wayfinding Design
PacMutual Building, Los Angeles Gym Identity Signage
PacMutual Building, Los Angeles Branded Glass Identity
test1
test2
test3
test4
test5
test6
test7
No items found.
Collaborators:

Klawiter, Allison Richter Photography