The Bouldin Parking Garage

The Bouldin, a mixed-use residential and retail project, was in need of a strong name, brand, identity, and wayfinding program. The team at RSM worked closely with the architecture and interior design aesthetic to craft a holistic branded experience that blended seamlessly throughout the project. Subtle design details of the architecture and interiors were introduced into the signage and graphics to blur the lines of the different disciplines.