Ferrari World Abu Dhabi

Ferrari World Abu Dhabi, a one of a kind international destination located on the newly developed Yas Island, is the world’s largest indoor theme park. RSM Design’s passionate team of Ferrari enthusiasts completed the theme park’s identity signs, entry sequence, exterior wayfinding design program, facility signage, and structured car park graphics. Analysis of Ferrari’s uncompromising attention to detail led the design team to create a sign palette and environmental graphic design system that respectfully co-existed with the strong designs of the automobile and the dynamic surrounding architectural forms. Materials, colors, forms, and details were selected to withstand the harsh conditions of the site and provide easy navigation to and from the entertainment venues.