Orlando Connection

Anchored by and immediately adjacent to one of the United State’s largest convention and visitor facilities, Orlando Connection is an energetic mixed-use development brings together numerous hotels, theaters, cultural institutions, retail, and entertainment venues. The dynamic identity and specialty graphics program envisioned by RSM Design unifies these unique venues to assist visitors in navigation and linking them with the convention facilities. Event messaging, sponsorship, digital media, and advertising were all major factors in the design inspiration and creation of this flexible yet permanent system.