San Francisco, California
The Martin Branding
Designed to build on the present entrepreneurial and maker spirit that exists in the Dogpatch district. The Martin is a where people are a part of the neighborhood and are proud to be a part of a distinctively vibrant community.
Markets
Services
Brand Visioning
Brand Positioning
Brand Strategy
Logo Design
Usage Guidelines
Print & Digital Collateral
Branded Environment
Client
Raintree Properties
Design awards
The Martin is designed to seamlessly integrate into the lively ecosystem of the Dogpatch district in San Francisco. This residence gives a nod to the unique past as the Martin Brothers Shipping Company. A luxury residential tower with unobstructed bay views, waterfront access, and close proximity to one of the nations strongest job markets, downtown San Francisco. Designed to build on the present entrepreneurial and maker spirit that exists in the Dogpatch district.
We built a brand around the history and culture a small town in a big city. Designed with the entrepreneur, artist, and creative in mind.
THE RESIDENTS
The residents are creative, forward-thinking and driven by their passions. Inspired by the authentic residents of the Dogpatch, we wanted the brand to celebrate the principle to stand-out and recognized as one-of-a-kind residence.
The Martin logo exemplifies luxurious tones while having a casual eclectic and forward-thinking presence. The over scaled “M” provides a distinct and clean mark while the period nods to an ideas of sophistication and conviction. We used a historic serif but modernized the monogram by incorporating a high contrasted weight.
With eclectic touches and state of the art features, The Martin is the place you’ve always wanted to live.
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