Detail image of an illuminated sign at dusk at Nashville Yards.Detail image of an illuminated sign at dusk at Nashville Yards.Detail image of an illuminated sign at dusk at Nashville Yards.Detail image of an illuminated sign at dusk at Nashville Yards.Detail image of an illuminated sign at dusk at Nashville Yards.

Nashville, Tennessee

Nashville Yards

Nashville Yards is the next generation of urban development in this enduringly forward-thinking and creative dream of a city. A short distance from the Ryman Auditorium, Bridgestone Arena, and the North Gulch, Nashville Yards is in the heart of it all. RSM Design joined the development team to integrate signage and wayfinding into a number of the Nashville based project’s amenities.

Markets

Mixed-Use
Sports & Entertainment

Services

Wayfinding Design
Environmental Graphic Design
Digital Integration

Tenant Signage Criteria

Client

Southwest Value Partners

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Design awards

A PREMIER DESTINATION IN NASHVILLE

The mission of Nashville Yard’s is to curate unique opportunities for fellowship, connection and creativity to flourish within the city of Nashville. With 1.5 Million+ sq. ft. of Class A and creative office space, 1,000+ residential units, 600,000+sq. ft. of retail & entertainment, and 1,100+ hotel rooms Nashville Yards is the only place to live, work, and play in Nashville.

WAYFINDING SYSTEM FOR AN URBAN ENVIRONMENT

RSM Design worked to create the sitewide exterior signage and wayfinding strategy for nine different city-sized parcels. Incorporated into the process was a full entitlements package along with the identity and wayfinding signage, digital integration, and tenant signage criteria. The design team worked to implement a defined vision into the project so environmental elements work in concert to create a unified project message. 

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IN THE HEART OF NASHVILLE

Located in the heart of Nashville, residents and guests can easily walk to work, up and down Nashville’s historic Lower Broadway or meet up with friends for coffee or a night out on the town. Whatever guests may be looking for, Nashville Yards has it. Constantly changing and evolving, the city invites guests to explore everything that makes it great. It’s not only an epicentre for entertainment, but a hub for meaningful connections and unique experiences.

See additional work in Nashville, Tennessee
The design reflects not only the unique character of Nashville, but also strives to create a place for the next generation of dreamers and innovators.

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Collaborators:

Gensler