Port of San Diego with boats, the boardwalk, and buildings in the background.Port of San Diego with boats, the boardwalk, and buildings in the background.Port of San Diego with boats, the boardwalk, and buildings in the background.Port of San Diego with boats, the boardwalk, and buildings in the background.Port of San Diego with boats, the boardwalk, and buildings in the background.

San Diego, California

Port of San Diego

The Port of San Diego manages San Diego Bay and its waterfront, which spans five cities and over 30 miles.

Markets

Civic
Waterfront
Transit

Services

Wayfinding Design
Placemaking
Master Sign Programs

Client

Port of San Diego

Design awards

Port of San Diego Historic Photo
The San Diego port circa 1946 (left), and today (right).
Aerial Photo of Port of San Diego Waterfront Design

RSM Design was selected to create a site-wide signage and wayfinding master plan to unite the massive site. The team started with an analysis of the existing conditions and created a set of recommendations that included ideas to consolidate existing signs, ease navigation, engage users, and create a holistic experience across the entire project.

Port of San Diego Diagram Waterfront Design

The team is working to create a unified signage family that creates a strong feeling of consistency throughout the port while helping to differentiate individual areas to provide a sense of place as well as orientation for visiting guests as well as residents.

Port of San Diego waterfront pedestrian directional signage
Port of San Diego crosswalk graphic design
Port of San Diego waterfront wayfinding signage design
The sign family for the Port of San Diego, demonstrating different navigation and placemaking features.
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Collaborators:

Parsons