Frisco, Texas
Omni PGA Frisco Resort
The Omni PGA Frisco Resort is the newest addition to the growing community of Frisco, a city just north of Texas in the Dallas-Fort Worth metro area. This highly anticipated destination golf resort includes a high-end Omni Resort, individual Ranch Houses, a large golf-themed retail village, PGA headquarters Clubhouse, Conference Facilities, event venues, and walking trails all focused on two expansive new golf courses. This will be the new home for the PGA Tour among many other tournaments. RSM Design was invited to execute a comprehensive wayfinding and architectural graphics experience throughout the resort, including the branded experience and logos for all of the retail, amenities, and restaurant venues.
Client
Omni Hotels & Resorts
Design awards
LAYING THE COURSE
RSM Design collaborated with many teams during the design process to create unique and elegant wayfinding elements that speak to the architecture and site forces, making a holistic and cohesive resort campus. With the resort’s size and numerous amentities, RSM chose a straightforward wayfinding approach to balance the property’s complexity. It was important for RSM Design and the client to honor the architectural and landscape context while bringing clarity and comfortability to the guest.
Expanding the typical golf experience to be more inclusive of hospitality, entertainment, and engagement.
BRANDING FOR THE BUILT ENVIRONMENT
The RSM Design team developped brand and logo design for an array retail and food venues within Omni PGA Frisco. RSM created brands that are unique to each venue, but with underlying details that relate to the hotel, the golf industry, or the state of Texas. Each brand was created with the built environment in the forefront, as the designers knew that they would be applied beyond a digital context.
View Omni PGA Frisco Resort Branding
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