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Tokyo, Japan

Cosmo i-Serve

Cosmo Gas Stations approached RSM Design with a project to introduce self-service gas to the Tokyo area market. The challenge was to make a completely new process clear, simple, and most importantly inviting to consumers through the creation of a clear and cohesive visual system. RSM Design first developed the Cosmo i-Serve logo, which uses color and simple forms to create an iconographic symbol of Cosmo as the pioneer provider of self-service gas in Japan, and then developed a simple visual interface, which uses pictographs to illustrate the five-step process for pumping gas.

Markets

Retail

Services

Environmental Graphic Design

Client

British Petroleum

Design awards

AIA Dallas Design Award
,
2003
Cosmo i-Serve, a self-serve gas station in Tokyo, Japan. RSM Design prepared environmental graphics and branding services.

Cosmo Gas Stations approached RSM Design with a project to introduce self-service gas to the Tokyo area market. The challenge was to make a completely new process clear, simple, and most importantly inviting to consumers through the creation of a clear and cohesive visual system. RSM Design first developed the Cosmo i-Serve logo, which uses color and simple forms to create an iconographic symbol of Cosmo as the pioneer provider of self-service gas in Japan, and then developed a simple visual interface, which uses pictographs to illustrate the five-step process for pumping gas.

Cosmo i-Serve, a self-serve gas station in Tokyo, Japan. RSM Design prepared environmental graphics and branding services.
Cosmo i-Serve, a self-serve gas station in Tokyo, Japan. RSM Design prepared environmental graphics and branding services.
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Collaborators:

Laguarda.Low Architects, Tanamachi Architects