Otay Ranch corten metal identity fastened to Spanish-style columnOtay Ranch corten metal identity fastened to Spanish-style columnOtay Ranch corten metal identity fastened to Spanish-style columnOtay Ranch corten metal identity fastened to Spanish-style columnOtay Ranch corten metal identity fastened to Spanish-style column

San Diego, California

Otay Ranch

A strong iconic brand was the one thing the developers envisioned for this outdoor retail village. Taking inspiration from the geographic location and the ranch theme, RSM Design developed iron-branded signage, specialty graphics, and tapestries transforming this new mixed-use development into a laidback modern-day hacienda. Blending the need for a strong and unique identity with personal touches at a pedestrian scale, the graphics family successfully informed and delighted the visitor.

Markets

Retail
Food & Beverage

Services

Environmental Graphic Design
Wayfinding Design

Client

General Growth Properties

Design awards

Sign Web’s International Sign Contest Award
,
2008
Otay Ranch, an outdoor retail development. Project Identity Signage.
Otay Ranch, an outdoor retail development. Project Identity Signage. Project Monument Signage.
Otay Ranch, an outdoor retail development. Retail Directory Signage.
Otay Ranch, an outdoor retail development. Food Hall Design.

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Collaborators:

Field Paoli Architects, Mesa Design Group, T Kondos Associates