Image of an outdoor cafe at a historic adobe building with a garden around it and people eating.Image of an outdoor cafe at a historic adobe building with a garden around it and people eating.Image of an outdoor cafe at a historic adobe building with a garden around it and people eating.Image of an outdoor cafe at a historic adobe building with a garden around it and people eating.Image of an outdoor cafe at a historic adobe building with a garden around it and people eating.

Monterey, California

Alta & Cella

Alta and Cella are two restaurants at the Cooper Molera Adobe in Monterey, California that have created their own cult-like following. Integrated into the historic property, Alta serves coffee and baked goods to the community while Cella is a full restaurant and bar. Each stand as vital staples to the community and heritage of the project, working independently and in harmony with one another. The team at RSM Design created a quaint yet modern brand and logo design for the charming, historical inspired properties that is seamlessly woven into collateral and the built environment.

Markets

Food & Beverage
Cultural

Services

Branding & Logo Design
Wayfinding Design

Client

Foothill Partners

Design awards

A PLAYFUL TWIST OF SYMMETRY

Alta Bakery derives its name from Alta California, the name of the Mexican state, before the area became part of the United States. Alta is a Farm to Table experience that delivers fresh, locally sourced ingredients baked in the form of breads and pastries. The logo, designed by the team at RSM Design, is an illustrative mark that consists of wheat wrapped around both sides clarifying the function as a bakery, with a playful twist on symmetry to illustrate the philosophy of chef Ben Spurgin.

Drawing upon historical features of the rich landscape as well as capturing the modernity of the interior space, the brand identity system is both timeless and contemporary.

Cella (pronounced “Chella,”—Italian for warehouse) is an experience that defines California culture and history. The Restaurant is housed in the Spears Warehouse, which is one of three historic adobes on the grounds of the Cooper Molera Adobes. The RSM Design team was given the creative freedom to establish the Cella brand within the Cooper Molera Adobe community. Drawing upon historical features of the rich landscape as well as capturing the modernity of the interior space, the brand identity system is both timeless and contemporary. Blending together clean lines, bold elements, shapes, and typography into a unique logo design. The circular form of the logo are intended to connect visually to the sister bakery in the neighboring Alta Bakery.

The brand design serves as an invitation to step into all that Cella uniquely is.
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