Architectural wall with St Regis crest and project identity all integrated into landscapeArchitectural wall with St Regis crest and project identity all integrated into landscapeArchitectural wall with St Regis crest and project identity all integrated into landscapeArchitectural wall with St Regis crest and project identity all integrated into landscapeArchitectural wall with St Regis crest and project identity all integrated into landscape

Monarch Beach, California

St. Regis Resort & Spa

When asked to create a luxurious graphics package worthy of this five- star iconic resort brand, RSM Design elevated the hotel mark to a new level of timelessness using rich metals and classic design; guests are surrounded by understated beauty from the moment of arrival to their time of departure.

Markets

Hospitality
Civic

Services

Environmental Graphic Design
Wayfinding Design
Placemaking
Master Sign Programs

Client

Capital Pacific Holdings

Design awards

By integrating large-scale elements and minute details, RSM Design created a seamless wayfinding design system to guide visitors through the expansive high-end complex. Along pathways from hotel balconies to sandy beaches, RSM Design created a richness and sense of character connecting the property to its perch over the Pacific Ocean while reinforcing the brand’s strongest selling point-its elegance.

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Collaborators:

Holmes and Narver