Evening aerial view of a retail center in West Palm Beach, FloridaEvening aerial view of a retail center in West Palm Beach, FloridaEvening aerial view of a retail center in West Palm Beach, FloridaEvening aerial view of a retail center in West Palm Beach, FloridaEvening aerial view of a retail center in West Palm Beach, Florida

West Palm Beach, Florida

Rosemary Square

A five-year, $550 million planned investment will transform CityPlace from a retail and entertainment center to a vibrant community and destination known as Rosemary Square.

Markets

Mixed-Use

Services

Branding & Logo Design
Wayfinding Design
Public Art & Murals
Placemaking

Client

Related Companies

Design awards

Rosemary Square, a retail and entertainment center in West Palm Beach, Florida. RSM Design was brought in to create new facade designs, patterning, & mural designs. Architectural Graphic Design.
Rendering Courtesy of Related Companies

The 72-acre Rosemary Square neighborhood will offer an array of amenities including expanded programmable public green spaces; state-of-the-art Class A commercial office; modern residences; diverse, experiential retail and culinary offerings; a new hotel; and robust arts and culture programs – culminating in an exceptional new district to live, work and visit in South Florida.

Rosemary Square, a retail and entertainment center in West Palm Beach, Florida. RSM Design was brought in to create new facade designs, patterning, & mural designs

BEGINNING WITH THE BRAND

The first task for the RSM Design team on the Rosemary Square project was to complete the brand visioning and logo design. The designers worked closely with the property team to craft an updated brand that would compliment the renovated urban mixed-use destination.

AN ARTFUL APPROACH

In addition to the brand, the RSM Design team created new facade designs, patterning, & mural designs for existing architecture. The unique display of illustrative patterns, inspired by the surrounding city and culture, will help to create the vibrant atmosphere of the destination.

Rosemary Square, a retail and entertainment center in West Palm Beach, Florida. RSM Design was brought in to create new facade designs, patterning, & mural designs. Architectural Graphic Design.
Rosemary Square, a retail and entertainment center in West Palm Beach, Florida. RSM Design was brought in to create new facade designs, patterning, & mural designs. Architectural Graphic Design.
Rosemary Square, a retail and entertainment center in West Palm Beach, Florida. RSM Design was brought in to create new facade designs, patterning, & mural designs. Architectural Graphic Design.
Rosemary Square, a retail and entertainment center in West Palm Beach, Florida. RSM Design was brought in to create new facade designs, patterning, & mural designs. Architectural Graphic Design.
Rosemary Square, a retail and entertainment center in West Palm Beach, Florida. RSM Design was brought in to create new facade designs, patterning, & mural designs. Architectural Graphic Design.
Rosemary Square, a retail and entertainment center in West Palm Beach, Florida. RSM Design was brought in to create new facade designs, patterning, & mural designs. Architectural Graphic Design.
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Chalk & Brush