Father and son walk across custom designed crosswalk towards retail stores with background.Father and son walk across custom designed crosswalk towards retail stores with background.Father and son walk across custom designed crosswalk towards retail stores with background.Father and son walk across custom designed crosswalk towards retail stores with background.Father and son walk across custom designed crosswalk towards retail stores with background.

Rancho Cucamonga, California

Monet Avenue

Monet Avenue is a two block street located within the larger Victoria Gardens shopping district. In an effort to revitalize the area to match the vibrancy of the rest of the neighborhood, Forest City set off on a repositioning effort to improve circulation and fill un-renewed leases.

Markets

Services

Client

Forest City Realty Trust

Design awards

Monet Avenue shopping district outdoor amenities
Monet Avenue shopping district pedestrian wayfinding design
Monet Avenue shopping district specialty design
RSM Design was invited to design a system of creative placemaking signage and wayfinding for the two block street that would complement the existing signage.
Monet Avenue shopping district outdoor amenities

The family of signs included new interpretive signage and directories, as well as various wall-mounted directionals. A collection of environmental graphics was also created, and included colorful crosswalks and paving details. RSM Design wrote an arts brief and worked with local artists to create a number of pieces that would decorate the block and add life and authenticity to the street.

Monet Avenue shopping district pedestrian placemaking design
Monet Avenue shopping district placemaking design
Monet Avenue shopping district architectural graphic design
Monet Avenue shopping district bike parking amenity design
specialty restroom blade sign

In the end, Monet Avenue saw a number of new leases and a huge influx of people coming together in the space. The public art on the street has become an instagram sensation, and people post photos of themselves in the space, which in turn draws others to the space.

Monet Avenue shopping district plaza
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Collaborators:

STIR Architecture (fka Altoon Partners), SWA Group