Marina City project identity on sign fashioned to look like buoyMarina City project identity on sign fashioned to look like buoyMarina City project identity on sign fashioned to look like buoyMarina City project identity on sign fashioned to look like buoyMarina City project identity on sign fashioned to look like buoy

Qingdao, China

Marina City

Marina City is a mixed-use destination located in the coastal city of Qingdao, China, and served as the backdrop to the sailing venue for the 2008 Olympic Games. RSM Design created a multi-lingual wayfinding and graphics program for the entire project, including a waterfront boardwalk, condominiums, offices, two independent retail districts, and other entertainment venues. The graphics draw their inspiration from nautical imagery in keeping with the project location - the crisp, clear color scheme and streamlined signage create a distinct sense of place for this coastal location.

Markets

Retail
Civic
Mixed-Use
Transit

Services

Master Sign Programs
Environmental Graphic Design

Client

Taishan Mountain Real Estate

Design awards

Marina City, a mixed-use destination located in Qingdao, China. RSM Design created a multi-lingual wayfinding and graphics program for the entire project.
Marina City, a mixed-use destination located in Qingdao, China. RSM Design created a multi-lingual wayfinding and graphics program for the entire project.
Marina City, a mixed-use destination located in Qingdao, China. RSM Design created a multi-lingual wayfinding and graphics program for the entire project.
Marina City, a mixed-use destination located in Qingdao, China. RSM Design created a multi-lingual wayfinding and graphics program for the entire project. Graphic Architecture.
Marina City, a mixed-use destination located in Qingdao, China. RSM Design created a multi-lingual wayfinding and graphics program for the entire project.
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Collaborators:

Altoon + Porter, TOPO Design, KGM Lighting