HALL Park business cards front and back against a plain background. Logo, brand, visioning, and narrative by RSM Design. HALL Park business cards front and back against a plain background. Logo, brand, visioning, and narrative by RSM Design. HALL Park business cards front and back against a plain background. Logo, brand, visioning, and narrative by RSM Design. HALL Park business cards front and back against a plain background. Logo, brand, visioning, and narrative by RSM Design. HALL Park business cards front and back against a plain background. Logo, brand, visioning, and narrative by RSM Design.

Frisco, Texas

HALL Park

A place of retreat amongst the suburban landscape, HALL Park offers a unique balance of work, living and community. Lush surroundings merge nature with urban culture, artistic beauty with communal experiences, defining HALL Park as a civic legacy for the future of Frisco. A founding principle of HALL Park’s mission is to promote, support, and spread the joy of artistic expression. A long awaited performing arts center and new large and small scale public art features will join the existing Texas Sculpture Garden to give back to the community. RSM Design was invited by the HALL team to craft a vision narrative, brand, logo, and marketing and leasing materials for the project. The eloquence of the logo design takes subtle nods from both nature and art – two guiding principles of the space.

Markets

Parks
Workplace
Residential
Food & Beverage

Services

Branding & Logo Design

Vision & Strategy

Print & Digital Collateral

Leasing Materials

Client

HALL Group

Design awards

Janet Echelman sculpture at HALL Park in Frisco, Texas.
HALL Park logo mark and logotype against a dark blue background, designed by RSM Design.
HALL Park logo mark in dark blue against a light blue background, designed by RSM Design.
Image of a red sculpture against a blue sky at HALL Park in Frisco, Texas.

HALLMARKS OF THE BRAND

Some of the indications of the brand included balancing minimal imagery and simple compositions with artful support graphics and a modern typographic style. The classic typography pairs with the sophisticated color palette. 

Color palette for HALL Park by RSM Design. Six color selections for the HALL Park brand, and their color codes by RSM Design.
Typographic family by RSM Design for HALL Park in Frisco, Texas. Three fonts were chosen by RSM Design as a part of HALL Park's brand.
Graphic about HALL Park's legacy against an image of a little boy's feet on the grass with bubbles.
Brand positioning presentation by RSM Design for HALL Park's brand.
HALL Park graphic. HALL Park logotype paired with an arched image of paint.
Brand pillars for HALL Park by RSM Design. Balance, culture and community are the brand pillars of HALL Park.
Through the joy of art we are building a cultural hub for the area, promoting the advancement of the arts for future generations.
HALL Park logotype against an image of green leaves, branding by RSM Design.
Detail shot of a HALL Park identity overhead sign.
Mockup of HALL Park's stationery against a plain background. Brand patterns, envelopes, logo applied on business cards, letterhead and notebook for HALL Park.
HALL Park thank you card or notecard with patterned sleeve designed by RSM Design.
Leasing book and packet designed by RSM Design. Leasing and marketing collateral with business cards, fold out pages and booklets.
Two spreads from the HALL Park marketing and leasing material, designed by RSM Design for HALL Park in Frisco, Texas. .
Culture, nature, beauty, and balance typographic graphic against a close up image of green leaves.
HALL Park Instagram profile designed by RSM Design.
4 Instagram story graphics for HALL Park designed by RSM Deisgn.
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