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The HART District white logo on a bright red background.

The HART District

Rancho Cucamonga, California
RSM Design collaborated with the City of Rancho Cucamonga to craft a brand narrative, name, and logo design for the transportation project. Once establishing the brand, the design team created brand guidelines and branded collateral pieces.
Exterior black vertical signage on either side of a overhead perforated metal sign that says passthrough. Additional wayfinding signage painted on wall.

The ROW DTLA

Los Angeles, California
The ROW DTLA is an iconic destination with a collection of globally recognized shops, restaurants, and innovative offices. RSM Design enhanced the wayfinding strategy to help visitors navigate while remaining true to the brand's contemporary design sensibility.
Mockup of two gold coasters on a grey background with the logo for the Apron on them.

Omni PGA Frisco Resort Retail and Restaurant Branding

Frisco, Texas
Omni Hotels & Resorts approached RSM Design with an array of names for the future restaurants, bars, retail shops, and toy store for the Omni PGA Frisco Resort, a highly anticipated golf-centric destination. RSM Design created 10 brands for each of the venues, each unique in character, yet relating
Art wall of paddles with internal illumination and steel ibeam with nautical blade sign in blue

The Skydeck

Del Mar, California
Retail Design Collaborative
The Skydeck at Del Mar Highlands is a dynamic new food hall in northern San Diego County. Inspired by the local coastal environment the space evokes a nautical narrative with handcrafted graphics and carefully curated custom-made or vintage found objects.
Animated gif of the HHLA logo designed by RSM Design.

HHLA

Los Angeles, California
Bold, iconic, and inspired by the City of Los Angeles, the newly renovated HHLA is an innovative landmark with Insta-worthy aesthetics. HHLA is a modern juxtaposition of contemporary aesthetics and the innovation philosophy of the Los Angeles creative class. Influenced by Silicon Beach and the City
Directory sign inside of the Shops at Riverside mall in New Jersey.

The Shops at Riverside

Hackensack, New Jersey
The Shops at Riverside is a luxury retail destination for world-class shopping, dining and entertainment. RSM Design worked with Simon to create a sleek and modern form to serve as the inspiration for the signage and wayfinding design.
Entry signage at Paragon Stars sports and entertainment complex.

Paragon Star

Lee's Summit, Missouri
Finkle + Williams Architecture, Land3 Studio
Paragon Star is a 190-acre, multi-purpose sports and entertainment development located in Lee’s Summit, Missouri. The destination is committed to bringing a sports and recreation experience unlike any other to the area. RSM Design joined the development team to design and develop a comprehensive pro
Runway Playa Vista project identity marquee sign and parking directional sign.

Runway Playa Vista

Playa Vista, California
Brightview Design Group, TSA Archtitects, Design Bitches
Runway, originally completed in 2016, is a retail street village in the booming community in Los Angeles called Playa Vista. A team was assembled to help the site match the eclectic urban progressive vision of the client, with the end goal of attracting a roster of upcoming, creative tenants. Much o
Corten and wood Summit Bechtel Reserve monument signage in West Virginia

The Summit Bechtel Reserve

Mt. Hope, West Virginia
Trinity Works, Lake Flato, Mithun, De Leon & Primmer, Fernau + Hartman Architects, Nelson Byrd Woltz, Androprogon Associates
RSM Design worked on every aspect of The Summit Bechtel Reserve – overall identity and wayfinding throughout the site, camping areas, basecamp activity areas and The Summit Center.
Neon monuments signage and parking garage facade design at Virgin Hotels in Dallas, TX

Virgin Hotel

Dallas, Texas
5G Studio Collaborative
Downtown Dallas has a new boutique hotel with local arts, eats and experiences. RSM Design joined the project team to design the exterior signage design for this new iconic destination.
Cups with customized brand labels stacked on top of each other with green background.

OC Vibe

Anaheim, California
Bold and energetic, this new mixed-use development is set to become a premier district for entertainment and living in Orange County. RSM Design was brought onto the team to create a brand identity for The Honda Center that reflects Orange County’s epicenter of entertainment and culture. The strateg
Waterfront Wayfinding Signage with Oakland Harbor and waterfront seating in the background

Jack London Square

Oakland, California
Creo Industrial Arts
Named for the writer Jack London, the neighborhood is undergoing a revival and was in need of a vision, brand, and signage and wayfinding program. Lorem ipsum dolor sit amet
A hand holding a glass water bottle with a white logo for Laguna Niguel City Center on it.

Laguna Niguel City Center

Laguna Niguel, California
The City of Laguna Niguel was once a thriving open space for sheep herding and an expansive untamed landscape. Today the destination has become a suburban community and home to many local shops and restaurants. Laguna Niguel City Center is set to become the heart of the Laguna Niguel community. Brin
Dallas Cowboys logo illuminated pylon signage at dusk

The Star: Home of the Dallas Cowboys

Dallas, Texas
O'Brien Architects, Gensler
The Star features a hotel, shopping and entertainment venues, offices, a sports medicine center, two outdoor practice fields, and a 12,000-seat indoor stadium. We were part of the team selected to create an experience that celebrated and honored both the players and fans of the Dallas Cowboys.
AD EX dimensional signage identity mounted to glass facade of architecture

AD EX

Dallas, Texas
Studio Outside
RSM worked to define a new home for design in a historic mid-century modern icon in downtown Dallas. Environmental graphics wove seamlessly through the space to create dynamic and engaging moments and direct the guest through an integrated signage design program.
Logo design for Petersburg Park by RSM Design on a gradient backgroud.

Petersburg Park

St. Petersburg, Florida
Brought onto the project by Unicorp, RSM Design created a brand vision and logo design for Petersburg Park that speaks to the core values and mission of the project. While acknowledging the current social climate of race inequality, a specific sensitivity went into envisioning how the brand would ev
Close up shot of a specialty graphic wall at JMFE HQ completed by RSM Design.

JMFE Headquarters Specialty Graphics

Deerfield Beach, Florida
RSM Design completed speciality graphics for the JMFE Headquarters in Deerfield Beach, Florida. Graphics contain "road" inspired designs to go along with the company.
Image of a pattern overlay an abstract palm tree texture.

Everest Place

Orlando, Florida
Kimley-Horn
Everest Place is a multi-faceted global district that sits at the water’s edge in Orlando, Florida. The destination consists of a vibrant master-planned community and mix of residential and commercial offerings. It is a walkable collection including a retail village with a variety of dining options,
Creekside Labs logo up against a starry night sky at dusk.

Creekside Labs

San Diego, California
Located in Sorrento Valley’s premier science & technology district, Creekside Labs offers a unique experience because of its proximity to natural outdoor spaces, creekside views, and unparalleled access to the 805 and 5 freeways. State of the art science labs invite opportunities for innovation.
Interior Mark & Peggy Zilbermann grand staircase signage design at The Dallas Holocaust and Human Rights Museum

Dallas Holocaust and Human Rights Museum

Dallas, Texas
Talley Associates
The mission of the Dallas Holocaust and Human Rights Museum is to advance human rights to combat prejudice, hatred, and indifference. The design concept takes a modern and minimal approach to museum wayfinding.
Exterior view of waterfront life science campus and building with people walking around.

201 Haskins Way

San Francisco, California
201 Haskins Way is located in the Oyster Point Area of South San Francisco. It is a global hub and campus for biotech research and life science development. SM Design collaborated with the real estate and development team to craft wayfinding signage and environmental graphics
Three-dimensional site map placed by water feature and sculptural-art installment

Miami Design District

Miami, Florida
The Miami Design District is home to art galleries, design showrooms, artist lofts, design and architecture firms, media companies, luxury retailers, restaurants and urban residences, as well as the host to internationally renowned cultural events. The neighborhood is continuing to be transforme
Angular monument identity signage at Alexandria Center for Life Science Campus in San Carlos, California.

San Carlos Life Science Campus

San Carlos, California
Center for Life Science will soon be a hub for bio-technology research and development offices with alluring amenities and a sprawling landscape. RSM Design focused on expanding the brand presence of this 10 building campus, which is spread across two parcels. The design team
Pacific City specialty graphic installation of surf fins lined up on a wall covered in art and project information.

Pacific City

Huntington Beach, California
Jerde, SMS Architects, Lifescape
Located in Surf City, USA, Pacific City is a new gathering point for makers, retailers, and visitors from across the globe. Positioned to offer something different than the traditional shopping experience, Pacific City aims to pay homage to the coastal culture while providing a new playground to sho

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