Barrio Logan, a unique and diverse neighborhood located in southern San Diego at the foot of the Coronado Bay Bridge is under redevelopment to enhance the community’s cultural and ethnic qualities and the neighborhood’s distinctive character.
As part of the redevelopment, RSM is working closely with Shea Properties on Mercado del Barrio, a residential and commercial mixed-use development – one of the first in the area. The team at RSM is creating a culturally appropriate branding, identity, and wayfinding program. The Mercado, located within the “heart” of Barrio Logan, consists of the redevelopment of two vacant city blocks into a vibrant lifestyle district that will include a Latino-themed supermarket, retail shops, residential units, and restaurants.
