News.

TIME TO EVOLVE

To kick off RSM Design’s 16th year, the studio decided it was time to refresh our brand. Through a series of collaborative brainstorms, interactive work sessions and early morning pow wows, the team worked together to redefine the vision of RSM Design. Our new mission statement reflects both the diversity and unity of the team, and our new logo takes it one step further.

STARTING WITH WHY

We approached the rebranding of our own logo as we would every project, starting with the “Why.” After reading Simon Sinek’s Start with Why as an office, we decided to reevaluate our mission and core beliefs to figure out Why exactly we were all here. In order to do this, we started with a brainstorm, asking all team members to participate in filling in the blank “we believe…” as well as voting for key principles that individuals felt strongly represented RSM as a design firm and as a brand. Through this collaborative and sometime messy process, we discovered key words and core principles that we could all get behind, as individuals and collectively as a firm. You can find out more about our “Why” here.

ALIGNING THE TEAM

After clarifying our new and refined mission, the next step was to create a graphic representation of our purpose and beliefs. Let’s just say it’s a lot easier said than done. Starting with our original logo, we began to experiment and try new things. The whole office participated in generating ideas, and the final result is truly a product of multiple authors, not just one designer. The new logo reflects the unification of the team under a single mission: connecting people to place. The merging of the dots represents a single vision as well as collaboration and teamwork, which are integral to the way we work. It also represents alignment among the leadership and team members. The transforming colors of the logo reflects the diversity of our ideas and team members, as well as reflecting the fact that we like to have fun in our office.

REFINING THE PROCESS

Overall, the process was not an easy one, but oftentimes designing for yourself can be the hardest thing to do! This was truly a team effort and every member of the team had a role in shaping the RSM brand. We’re passionate about the clarity we have achieved through our work sessions and have grown stronger as a team in the process. We believe that our new brand reflects the creativity, problem-solving and fun that is RSM Design. Give us a shout!

GIVING BACK TO OUR COMMUNITY

In this season of generosity and good cheer, RSM donated 500 pairs of new socks to the Family Assistance Ministry of Orange County which provides shoes and socks to local underprivileged children. The socks will be delivered to the annual holiday party Saturday, December 15th.

The team at RSM is honored to be a part of the next century of Scouting and a project initiative that will take both present and future Scouts to a high adventure camp located near the New River Gorge of West Virginia. The site will soon be the home of the Boy Scouts of America National Jamboree in 2013. RSM will serve as the environmental graphic designers for the site.

In 2012, Redmond Schwartz Mark Design celebrated it 15th year with a fun and funky formal. Here’s to many more years to come…

RSM is currently working on some new and exciting projects across the globe.

• @SOL- Solingen, Germany
• Europark- Dalian, China
• Mukul- Guacalito, Nicaragua
• Collection- Oxnard, CA
• Goodzone- Kashirskoye, Russia

…and several more around the world!

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In celebration of its 5th year on-line, the architectural web publication ArchitypeReview was given a complete design, branding and functionality overhaul in a collaboration between RSM and LJG Partners. The site proudly took home a silver design award out of 3000 other entries in the Magazine category for the 2011 W3 Awards.

Congratulations to the entire team for this success and a bright future for the site! To find out more about the award, visit the W3 site at http://www.w3award.com/ and visit ArchitypeReview at http://www.architypereview.com/