News.

Continuing our web design services, RSM is redesigning the internationally known architectural publication, www.ArchitypeReview.com. RSM took on the task of re-branding, re-designing, and re-structuring the site. Improvements include a fresh and updated interface, ease of navigation, and increased depth of content and subscriber services. These changes  will successfully achieve a design appropriate to the target audience that enhances the user experience and thereby multiplying  the subscriber base.

The new site will be released in Spring 2010.

RSM Design is excited to see the masterplan identity signage and graphics designed for the 7,000 acre community of Lake Nona, Florida recently implemented.

As the  architectural graphics consultant for the Lake Nona community, RSM has orchestrated the design and followed the implementation of the signs for an area the size of Manhattan. The relationship with this growing community began with RSM’s development of the signage and graphics master plan guidelines for the entire region, meeting with focus groups to develop the consistent guidelines for existing facilities and neighborhoods and future growth areas. Signage designs and guidelines were developed for such diverse and adjacent developments as residential communities, a science and tech park, commercial town centers, a light industrial area, along with a world renowned golf and country club estate community.

The signage around Orlando’s Medical City is a part of this Lake Nona community and includes such noteworthy facilities as the Burnham Institute, Veteran’s Hospital, University of Central Florida Biomedical Campus, and The MD Anderson Cancer Research Institute.

The team at RSM was excited to learn of one of our recently completed projects,  Loop 5, being featured in the latest issue of the German architectural review magazine, DBZ, Deutsche Bauzeitschrift.

The article compliments the branded graphics, focusing on “Aviation” as something completely new in the retail environment. Being one of the first branded shopping centers in Germany, the article discusses Loop 5 as a product or brand because of its innovative architecture and graphics.

Sprechen Sie deustsch? Check out the magazine and the article at dbz.de.

RSM Design recently had the pleasure of working with pastry chef and owner of Simply Delicious, Sally Meyerhoffer, whose up-and-coming Southern California business creates amazing custom baked goods.

Sally’s vision for Simply Delicious is explained directly in the name, baked goods that are simple and delicious. She focuses on quality of ingredients, freshness and perfection to concoct delectable baked treats.

RSM created a logo and identity package that reflected this purist philosophy by using a clean, sans-serif font stacked and reversed out in a rich brown and soft cream palette. This formed a tidy and sophisticated look that could be applied in multiple situations and sizes.

The process was all too enjoyable for our team whose appetites were fueled by the edible rewards that Sally would drop off for us as inspiration during our design process.

Cheers to the success of delightful Simply Delicious – smiles guaranteed!

The RSM team is currently working with UCR to implement the signage package for the University of California – Riverside, Commons Building.  Finding the perfect locations for each sign type can be challanging on an existing project.  Our team walked through the project with the UCR administration and student team members to place the scale mock-ups of the new identity and directional signs.  While the mock-ups are only digital print outs applied to plywood, it really starts to give the team an idea of how this unique graphics program will make the heart of UCR come to life and help energize the area while helping the faculty and students navigate to where they need to go.

Make sure to check back for more updates on the UCR Fabrication process…

Cheers rang out in the office as the launch of RSM Design’s newly rebuilt and improved website made its debut last week after several months of dedicated work.

The goal was to take the best of the existing site and make it more engaging with greater depth of quality and information. Improvements include the featuring of the most recently completed projects, the abilitiy to select portfolio galleries by project category, and descriptive listings of the studio’s services and offerings. Not to be forgotten are glimpses of the energetic team and principals, and the ability to dive into their minds and daily lives by viewing the philosophy, and process as they continue to progress and create bigger and better ideas and designs.

So kick back and surf the site at: rsmdesign.com

Love to hear your thoughts!